MMOD – contest of object design for the mass consumer market

MMOD – contest of object design for the mass consumer market

The acceptance of applications for participation in the contest of furniture and decor for mass-market MMOD (Mass Market Objective Design)

In Ukraine there are a lot of talented designers and architects. The works of many have become laureates of international design competitions, and there are already examples of successful cooperation between a designer and a furniture manufacturer. The results of their labors are available to the buyer in the price segment of an average plus or higher. At the same time, the volume of the furniture mass market is much larger than the segments of the premium class. Only 10 Furniture Centers in the Epicenter retail chain have received more than 1 billion hryvnias for 2 years from the moment of opening, as reported by Alexander Lukyanchenko in his report at the International Retail Day retail conference on July 25, 2018, which he estimates is 7% of the market. Opinions of the leaders of the online furniture market MebelOK.com and Dybok.ua coincide with the opinion of offline retailers that there are no brands on the market and there are no names known to the consumer. The audience that buys furniture in the middle and medium segments is huge. For example, the total attendance of furniture online stores in Ukraine is more than 6000000 users every month. At the same time, the share of e-commerce is estimated at 7-8% of the total market volume.

The MMOD contest is organized by the association of retailers, furniture manufacturers and component sellers to create bestsellers on the Ukrainian furniture market that will be invented, tested, produced and sold to a wide range of consumers in Ukraine.

Conditions of the contest

Professional designers and architects are invited to participate in the competition, as well as students who are ready to provide ideas for furniture and decor in the following categories:

  • Upholstered furniture (sofa, armchair);
  • Chair table;
  • Lighting;
  • Items of furniture for smart-apartments;
  • Decor items.


MMOD with the assistance of the International Kiev Contract Fair and the support of the Ukrainian Furniture Association will be held in 2 stages:

Stage 1: presentation of concepts at the furniture exhibition in Kiev Design Living Tendency 2018 on October 17-20, 2018. Works for the 1st stage will be selected from the number of applications by the organizers of the competition.

Stage 2: presentation of the developed prototypes from among the nominees of the 1st stage of the competition at the International Furniture Fair KIFF-2019 on February 27-March 2, 2019, where the best will be chosen. The winners will receive cash prizes, as well as the possibility of concluding memorandums of cooperation with manufacturers and retailers of furniture.

The prize fund of the contest is 9000 euros.

Applications for participation in the competition are accepted until 1 October 2018.

The detailed information on competition: MMOD-partners and on a site mmod.org.ua


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