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Product design and production capabilities (What should be considered in the production process when creating a new product?)

The second is a series of videos of the R&D UNITS Design Needs Program, which aims to support design innovations in furniture production and is implemented with the support of the USAID Competitive Economy Program to study the demand of Ukrainian and international furniture consumers and create such products in demand. and foreign markets.

Video guests: Alexander Yushchenko, owner and director of the MIRT furniture factory, and Dmytro Medyanyk, owner of the European Design School.

In the video, you will learn what a product design is in terms of production capabilities; which models of interaction between designers and furniture manufacturers are the most profitable; how design creates added value for the consumer and how much it costs the furniture manufacturer and how cheap to create a product.

The set of videos consists of 5 issues and aims to motivate and teach to create R&D departments in furniture companies of Ukraine.

Schedule of R&D UNITS Needs Design Video Publications:

  • June 1 – VALUE ENGINEERING AND DESIGN NEEDS (How to create a product needed by the market?)
  • June 3 – Product design and production capabilities (What should be considered in the production process when creating a new product?)
  • June 7 – Marketing and furniture retail, what do buyers want? (How to build a marketing strategy to promote a furniture product?)
  • June 9 – Case of the company-participant of the R&D Units Program “Design of Needs” – Atelier Lilu
  • June 11 – Case of the company-participant of the R&D Units Program “Design of Needs” – Expo line

Subscribe to UAFM’s YouTube channel:

https://www.youtube.com/c/UkrainianAssociation of Furniture and “press the bell” so as not to miss the release of the next video.

For reference:

On March 10, 2020, the Ukrainian Association of Furniture Manufacturers presented the R&D UNITS Design Needs Program, which supports design innovations in furniture production and is implemented with the support of the USAID Competitive Economy Program to study the demand of Ukrainian and international furniture consumers. will be in demand in domestic and foreign markets.

After selection for the program, 10 study groups were formed, which included Ukrainian furniture makers and designers, and were given the opportunity to create a product needed by the market today.

The mentors of the program were Vitaliy Ivakhov, owner of the First family brand and Stefano Adriani, architect and designer, owner of the design studio Adriani & Rossi.

During the training, participants listened to 6 webinars on current market needs, production capabilities, user experience, functionality and practicality of design, etc., as well as received individual consultations with project mentors.

The final stage of the program will be the presentation of participants at the joint stand of R&D Units during the international furniture B2B exhibition Furniture of Ukraine Business Expo, which will take place on June 15-17, 2021.

At 12:00 on June 16, 2021, at the R&D FORUM, which will also take place at FUBE, in the format of a panel discussion, mentors and invited speakers of the Program will talk about creating a Ukrainian furniture product with an optimized price and modern design.

Wait for new announcements.

The Ukrainian Association of Furniture Manufacturers is grateful to the USAID Competitive Economy of Ukraine Program for supporting Ukrainian furniture makers and designers and accelerating the development of R&D in our industry.

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