National stand of Furniture of Ukraine at Meble Polska 2022: post release
From May 16 to 19, 2022, the national stand Furniture of Ukraine of the Ukrainian Association of Furniture Manufacturers was presented to the visitors of the International Exhibition of Polish Furniture in Poznan.
Visitors of the exhibition and guests of the stand of Ukrainian furniture manufacturers
During the four days of the exhibition, more than 500 meetings were held with professional furniture buyers from countries such as Poland, Germany, France, Romania, Great Britain, the Netherlands, Belgium, Denmark, Lithuania, Estonia, Sweden, USA, UAE, Saudi Arabia, Israel, Mongolia and other countries. It was especially honourable and pleasant that many guests came to the exhibition just to meet with Ukrainian producers.
Among the visitors were representatives of large and medium-sized chains of furniture stores such as Agatha, Bega-gruppe, Danube home, Mio, EpicentK, TJX, Xl-company. There was also great interest in the Furniture of Ukraine stand from representatives of furniture e-commerce (Wayfair, Oskar Kinderland, Furniture One and others).
According to the director of Meble Polska Józef Szyszka: “ Visitors of the exhibition are sincerely surprised to see so many Ukrainian furniture manufacturers, respect and support your desire and active position in exporting Furniture of Ukraine, especially during the war with Russia, pleasantly impressed by the range, design and price products. Some of the large furniture chains came up with a proposal to organize a separate pavilion of Ukraine at the exhibition next year on February 21-24, 2022. “
According to the organizers of the exhibition, MTP Grupa was visited by more than 11,500 people from 70 countries.
Participants of the national stand
Exposition of 400 sq.m. consisted of samples of serial furniture from 25 Ukrainian manufacturers:
It is worth noting that the stand presented serial furniture of different price segments, both economy and medium-plus in the form of solid oak or veneered panels. Special attention was paid to five chair manufacturers, presenting samples with good design and high quality.
Acanthus Aureus award of the Furniture of Ukraine stand
The collective stand of Furniture of Ukraine – one of several in the exhibition of 5 pavilions, received the honorary award Acanthus Aureus. This award is given to exhibitors who best understand how modern exhibition marketing shapes the company’s image and its value to the business. An extremely important advantage of the award is that it is awarded by a jury consisting of outstanding specialists in the field of design, marketing and exhibitions and fairs.
International support for the national stand Furniture of Ukraine
Preparation of this stand was made possible by the support of the American people through the United States Agency for International Development (USAID) under the USAID Competitive Economy Program in Ukraine (CEP), as well as the Ministry of Economy of Ukraine, Rivne Regional State Administration, including RODA Chairman Vitaliy Koval and his Deputy Serhiy Hemberg. , The Embassy of Ukraine in Poland, the Consulate General of Ukraine in Wroclaw, the CCI of Ukraine, Kronospan Ukraine and directly the organizers of the event – the company Grupa MTP.
The stand was initiated and organized by the Furniture of Ukraine Business Expo team, a project created by the Ukrainian Association of Furniture Manufacturers to promote the Furniture of Ukraine brand in Ukraine and abroad.
The design of the joint exposition was developed by Dmitry Novikov. The stand was built by the Azzare furniture factory. Making clothes for volunteers and the national flag – master Maryna Radigina. Legal support – Honcharuk and Partners law firm. Solving complex logistical problems of delivery of common cargo of 25 factories – the company Rio-Trans.
