The SMART EXPORT 6.0 Conference brought together manufacturers, experts, exporters, and everyone who is systematically building their pathway to international markets. 🙌🏻

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This time, we focused on what truly determines success abroad:

▪️ real opportunities and growth points in European markets;
▪️ how to prepare for the new EUDR standards and avoid disruptions in export;
▪️ why an export strategy is not a formality but the foundation for scaling;
▪️ how to position and launch a brand on foreign markets without falling into the trap of “selling whatever we already have”;
▪️ and most importantly — real cases from Ukrainian furniture companies: their mistakes, first results, insights, and honest stories of starting from zero.

It was an honest, valuable, and — above all — deeply practical event!
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🫶🏻 Thank you to everyone who joined us, asked questions, shared experience, and helped create an atmosphere of mutual support and professional growth.
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❤️🤍 A special thank-you to Häfele for your partnership and for being a true pillar of the furniture industry.

Export is not a dream. It is a strategy. 🚀
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The SIPPO Programme co-finances this training, making it accessible for participants and providing expert knowledge and best practices for entering international markets.

The Swiss Import Promotion Programme (SIPPO) is an initiative of the Swiss State Secretariat for Economic Affairs (SECO) within its economic development cooperation.