FBA Special Course: Marketing Strategies for Brands that Boost Export
November 2023 promises to be a period of intensive learning and development for all those who wish to delve into the world of marketing strategies for brands and, thanks to the knowledge gained, increase their exports.
The FBA Special Course: “Marketing Strategies for Brands that Boost Export” led by expert Olga Bulbakh, CEO of Q28 Agency, a 12-year veteran marketer, creative entrepreneur, and instructor of strategic marketing courses, promises to provide you with the necessary knowledge and skills to succeed in the world of marketing.
Project Expert
Olga Bulbakh is a marketing professional with unique experience and skills. Her career includes over 12 successful years in the marketing field, as well as consultations for the European Bank for Reconstruction and Development (EBRD). As the CEO of Q28 Agency, Olga is recognized as a creative entrepreneur and instructor of strategic marketing courses. You can be sure that she will share her knowledge and practical experience with you.
Number of Students
This special course can accommodate up to 50 students simultaneously. However, for maximum benefit and active participation, participants will work in groups. There is also an opportunity to become an audited listener, gaining access to the module recordings without active participation in group tasks and homework.
Schedule
The main events and lectures of the FBA Special Course: “Marketing Strategies for Brands that Boost Export” will occur from November 14th to November 30th, 2023. Here is the event schedule:
November 14th, 16:00-18:00: Lecture 1. Introduction to marketing: What is marketing, and what functions does it perform.
November 16th, 16:00-18:00: Lecture 2. Analysis of the current state of the company. Analysis of potential foreign markets. Analysis of trends. Identifying and analyzing competitors.
November 21st, 16:00-18:00: Lecture 3. Analysis of the target audience. Segmentation. Identifying motivations of the target audience, consumer insights, barriers, and decision-making drivers.
November 23rd, 16:00-18:00: Lecture 4. What is a brand? Developing positioning and reasons to trust the brand. November 28th, 16:00-18:00: Lecture 5. Touchpoints. Marketing plan for entering a new market. Steps to implement the marketing strategy.
November 30th, 14:00-19:00: Lecture 6. Presentation of the SE furniture labeling guidelines. Defending marketing strategies. Offline module. Venue: Urban Space 500.
Don’t miss this unique opportunity to learn marketing strategies for brands and boost export!
The cost of participation for one person is 2,000 UAH (only UAFM participants can take part).
Payment can be made via the link or we will send an invoice.
This special course is conducted within the framework of the Global Quality and Standards Program (GQSP), funded by the State Secretariat for Economic Affairs of Switzerland (SECO) and implemented by the United Nations Industrial Development Organization (UNIDO).
