Volodymyr Ezerin<\/strong>, specializes in natural wood products \u2013 chairs, armchairs, tables and their supports, shelves. Moreover, they prefer not to mass production, but to create custom, designer pieces with a distinct individuality and unique elegance. Several professionals may work on the design of one chair. Every detail is carefully thought out, executed with taste and talent.<\/p>\nOf course, the company is not focused solely on the aesthetic appeal of its products. Equally important is the quality \u2013 durability, functionality, and ergonomics. These pieces of furniture are equally suitable for home use and for HoReCa establishments, so the company\u2019s client base includes both private buyers and corporate clients, for whom wholesale prices and a loyalty program are offered.<\/p>\n
In a conversation with Mr. Yevhen, we learned that the company has been gradually but persistently recovering from the crisis caused by the war, which plunged the country’s economy, and with it the furniture industry. During the first two months of the war, the company didn\u2019t operate at all, and then it slowly began to sell off the products that remained in stock. Last year, it worked on a new stock program, and this year it has been expanding its client base, increasing sales channels, and preparing to launch new models.<\/p>\n
– Does the company rely on its own design potential, or does it collaborate with freelance designers?<\/p><\/blockquote>\n
– Most of the models in our range are the work of our own designers, but the company has always been and will continue to be open to mutually beneficial cooperation with other designers \u2013 both industrial and interior designers.<\/em><\/p>\n– Sometimes companies focused on producing custom furniture hold their own competitions for the design community to find interesting, promising design projects. Have you ever done this?<\/p><\/blockquote>\n
– No, but we carefully study the design proposals available in the public domain, focusing on those that fully align with the company\u2019s stylistic priorities \u2013 minimalist designs, Scandinavian style. But that\u2019s not enough for us: it\u2019s also important that the proposed chair or table project is easy to manufacture \u2013 constructed with as few details as possible, and preferably these elements should be as universal as possible.<\/em><\/p>\nHowever, not everything we like and find suitable for manufacturing and technology is immediately turned into a finished product and launched on the market. Right now, we have an approved project, but we are not launching it into production, understanding that the market is not yet ready to fully embrace such a furniture innovation. So we are waiting for the right time.<\/em><\/p>\n– One of the marketing strategies that our furniture manufacturers use in current conditions is to step beyond their usual product range, meaning they start producing types of furniture they haven’t specialized in before. For example, have you ever thought about venturing into the production of soft furniture, wardrobes, or kitchens?<\/p><\/blockquote>\n
– Kitchens \u2013 definitely not. That\u2019s not our area. But I won\u2019t say that we haven\u2019t considered it. We do plan to expand our range with new products that are close to soft furniture \u2013 specifically lounge chairs. But not everything, and not right away.<\/em><\/p>\n– This could be called a factor in the company’s development. And, perhaps, it\u2019s not the only one?<\/p><\/blockquote>\n
– Yes. We also have export intentions. We’ve made a few overseas sales, but it’s not yet full-scale export. For this purpose, we are interested in the offer from UAM to participate in the collective national stand at the exhibition in Poznan in February.<\/em><\/p>\nWhen we wrap up the year, we\u2019ll be able to specify other future development plans that are still in the draft stage.<\/em><\/p>\n– Well, we wish you a successful start in the new year!<\/p><\/blockquote>\n
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