Why her? The situation caused by the manager\u2019s mobilization required it. However, the main argument in her favor was her deep understanding of furniture manufacturing. What she still had to additionally master was financial reporting and adapting the company’s workflow to new regulations and circumstances.<\/p>\n
– What has been the most helpful for you in this situation?<\/p><\/blockquote>\n
– The cohesion of our small team, as well as the versatility of almost every employee, which allows for mutual substitution and the ability of one worker to competently perform multiple technological operations. We particularly felt the importance of this when three employees from our team were mobilized.<\/em><\/p>\nThere are force majeure situations when I have to work in the workshop myself because I know how to sew, foam, and upholster soft furniture\u2014the specialization of our company. If I didn’t know how to do this, could I properly control the quality of these tasks performed by others? However, this does not mean that women can fully replace men in our industry. Furniture is large and heavy; it needs to be moved and rotated, so male strength is still indispensable.<\/em><\/p>\n– Even if a company mainly produces custom-made furniture, like yours, having a brand store is still important\u2014not only for retail sales but also to showcase its capabilities in an exhibition-salon format.<\/p><\/blockquote>\n
– And we do showcase our furniture offline, where customers can see the quality and experience the comfort firsthand. Our store cannot be called a branded one in the full sense of the term because it belongs to a colleague, but our products are well represented there.<\/em><\/p>\n– Furniture manufacturers now face challenges\u2014staff shortages and energy supply issues\u2014that make it difficult to produce, deliver, and install furniture within the same timeframes as before.<\/p><\/blockquote>\n
– That\u2019s true. Therefore, when signing contracts with clients, we specify the possibility of force majeure circumstances. Usually, this does not cause problems, and clients are understanding.<\/em><\/p>\n– Do you work with international clients?<\/p><\/blockquote>\n
– Yes, we fulfill orders from abroad. I can recall projects in Poland, Germany, France, Cyprus, and the United Kingdom. We receive foreign orders thanks to our partners in these countries, for whom doing business with our company is beneficial. In turn, working with them is also advantageous for us. Finding such partners is a great success because, without their mediation, entering and securing a foothold in foreign markets is incredibly difficult.<\/em><\/p>\nAmong these partners are designers who have started working abroad. Naturally, our furniture is featured in their interior projects. It\u2019s easier for us to attract international clients because we had experience working with foreign orders even before the war. This gives us an advantage over colleagues who had to start building export relationships from scratch under wartime conditions.<\/em><\/p>\n– What aspects of the company\u2019s operations need improvement?<\/p><\/blockquote>\n
– We need to use social media more actively and extensively to introduce as many potential customers as possible to our products and manufacturing capabilities. Plans for the year also include upgrading the workshop to improve working conditions and developing a warehouse program for materials and components.<\/em><\/p>\n\n\t\t