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From July 23 till July 25, 2018 members of the Ukrainian Association of Furniture Manufacturers took part in<\/span><\/strong> During the trading mission, furniture makers took part in B2B meetings with Israelis<\/span><\/strong>
\n The Trade Mission to Israel, organized by the Export Promotion Office\/\u041e\u0444\u0456\u0441 \u0437 \u041f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0415\u043a\u0441\u043f\u043e\u0440\u0442\u0443<\/span><\/a> and<\/span><\/strong>
\n Ministry of Economic Development and Trade of Ukraine in cooperation with the Ministry<\/span><\/strong>
\n foreign affairs of Ukraine. The program is funded under the \u200e#<\/span>EU4Business<\/span><\/span><\/a> initiative<\/span><\/strong>
\n with the support of the \u00a0European Bank for Reconstruction and Development (EBRD)<\/a>.<\/span><\/strong>
\n Already, Ukraine has good indicators of the development of trade and economic relations with<\/span><\/strong>
\n Israel In 2017, trade between the countries amounted to $ 772.49 million in 5 months of 2018<\/span><\/strong>
\n Ukraine and Israel have already traded for $ 387,50 million.<\/span><\/strong>
\n Of the 22 furniture companies that wanted to visit Israel, only 10 companies had<\/span><\/strong>
\n chance to join the mission. The Export Promotion Office has chosen a business consultant,<\/span><\/strong>
\n conducted over 15 individual interviews with companies to identify potential,<\/span><\/strong>
\n has prepared more than 100 B2B meetings and the Israeli-Ukrainian business summit.<\/span><\/strong>
\n Most of the Ukrainian furniture companies that took part in the trade mission are<\/span><\/strong>
\n UAM members: \u00a0<\/span>TopArt Nature of Art<\/a>, Atelier Lilu<\/a><\/span><\/span><\/strong>
\n (designer furniture for children), Elizabeth de la Vega<\/a><\/span> (custom design of upholstered furniture),<\/span><\/strong>
\n Vavilon \u0412\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0441\u044c\u043a\u0438\u0445 \u043c\u0435\u0431\u043b\u0456\u0432 \u043d\u0430 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u0432\u0430\u0448\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0443<\/a><\/span> (furniture for individual interior), Pavlyk (table and chairs manufacturer), AGT plus<\/a><\/span> (manufacturer of interior doors and wooden panels), Mirt Company<\/a><\/span> (classic and<\/span><\/strong>
\n contemporaries of interior furniture), Eskada-M<\/a><\/span> (manufacturer of veneered slabs).<\/span><\/strong><\/p>\n
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\n companies, in which they negotiated potential contracts, supplies,<\/span><\/strong>
\n discussed the trends and tastes of potential partners. Israelis change furniture in<\/span><\/strong>
\n bedrooms about once every seven years; they love natural elements in the decor; in trend<\/span><\/strong>
\n – colors and textures that create a warm atmosphere, it is desirable to have restored<\/span><\/strong>
\n old furniture, items that carry “nostalgia”;<\/span><\/strong>
\n Israelis want again and again<\/span><\/strong>
\n “Fall in love” with their homes and apartments, so they often change their homes,<\/span><\/strong>
\n adding new details; Another trend is to make the “sea” in the house: blue colors,<\/span><\/strong>
\n lightness, sand, transparent furniture; It is fashionable to use concrete, wood, metal, glass.<\/span><\/strong>
\n The advice of participants in the trade mission on what should pay attention to the Ukrainian<\/span><\/strong>
\n furniture manufacturers: check the competitiveness of their prices, furniture in Israel is not<\/span><\/strong>
\n luxury, they must be adequate in price, functional, with<\/span><\/strong>
\n interesting design elements.<\/span><\/strong>
\n During a trading mission, a group of furniture companies also visited the Dan Design Center, in<\/span><\/strong>
\n which has more than 80 furniture stores and accessories for home. Owners and<\/span><\/strong>
\n the managers of the center’s shops willingly answered the questions of the Ukrainian delegation and<\/span><\/strong>
\n opened the secrets of sales, design and preferences of the Israelis.<\/span><\/strong>
\n We wish you success and enthusiasm for the members of the UAM, who duly represented the brand<\/span><\/strong>
\n #<\/span>Furniture_of_Ukraine<\/span><\/span><\/a> in Israel and helped to increase the prestige of Ukrainian furniture!<\/span><\/strong>
\n Ahead of the Ukrainian furniture makers, there are many more new meetings and talks with<\/span><\/strong>
\n Israeli companies.<\/span><\/strong><\/p>\n