{"id":15536,"date":"2025-08-18T12:11:33","date_gmt":"2025-08-18T09:11:33","guid":{"rendered":"https:\/\/uafm.com.ua\/?p=15536"},"modified":"2025-08-18T12:12:36","modified_gmt":"2025-08-18T09:12:36","slug":"persha-zustrich-vyrobnykiv-dubovyh-mebliv-z-vyvchennya-rynku-velykobrytaniyi","status":"publish","type":"post","link":"https:\/\/uafm.com.ua\/en\/persha-zustrich-vyrobnykiv-dubovyh-mebliv-z-vyvchennya-rynku-velykobrytaniyi\/","title":{"rendered":"First Meeting of the oak furniture manufacturers UK Market Research Group"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">On 15 August 2025, the first working meeting of UAFM member companies participating in the <\/span><i><span style=\"font-weight: 400;\">Export Alliance Mastery<\/span><\/i><span style=\"font-weight: 400;\"> programme took place. This stage of the programme focuses on market research and is part of a broader two-month practical training funded by the Estonian Centre for International Development (ESTDEV) and implemented by Visionest Institute in cooperation with the Entrepreneurship and Export Promotion Office within the Diia.Business framework.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The meeting was moderated by <\/span><b>Oksana Donska<\/b><span style=\"font-weight: 400;\">, UAFM Board Member and owner of <\/span><i><span style=\"font-weight: 400;\">Oakhunt<\/span><\/i><span style=\"font-weight: 400;\">. Participants represented Ukrainian manufacturers of solid wood furniture and wooden products who are preparing to enter the UK market, including: <\/span><b>Vuiko<\/b><span style=\"font-weight: 400;\">, <\/span><b>Tokabo<\/b><span style=\"font-weight: 400;\">, <\/span><b>Pavlyk<\/b><span style=\"font-weight: 400;\">, <\/span><b>MeZey<\/b><span style=\"font-weight: 400;\">, <\/span><b>Derevo<\/b><span style=\"font-weight: 400;\"> and <\/span><b>New Energy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the session, the group discussed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Principles of market research<\/b><span style=\"font-weight: 400;\"> \u2013 how to define relevant criteria, select reliable sources, and compare markets by key indicators.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Using Similarweb.com<\/b><span style=\"font-weight: 400;\"> \u2013 to analyse website traffic, identify market leaders, and assess potential online sales channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Using Google Trends<\/b><span style=\"font-weight: 400;\"> \u2013 to track seasonal and long-term demand trends, compare popularity of search terms, and adapt marketing strategies accordingly.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"aligncenter wp-image-15537 size-full\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2025\/08\/Oak-table-google-trends.png\" alt=\"\" width=\"1848\" height=\"1048\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2025\/08\/Oak-table-google-trends.png 1848w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2025\/08\/Oak-table-google-trends-300x170.png 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2025\/08\/Oak-table-google-trends-1024x581.png 1024w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2025\/08\/Oak-table-google-trends-768x436.png 768w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2025\/08\/Oak-table-google-trends-1536x871.png 1536w\" sizes=\"(max-width: 1848px) 100vw, 1848px\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Participants also reviewed a shared table of statistical indicators on the UK market and agreed on further data collection priorities. This collaborative approach ensures that every company has access to structured, up-to-date information for building its export strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next meeting of the group will take place on <\/span><b>29 August<\/b><span style=\"font-weight: 400;\">, with an intermediate opportunity on <\/span><b>22 August<\/b><span style=\"font-weight: 400;\"> for Oksana to gather and forward additional questions to the group\u2019s UK mentor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UAFM continues to support its members in developing practical skills for entering foreign markets, with the ultimate goal \u2014 <\/span><b>specific clients and signed contracts<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\t\t<style>\n\t\t\t.huge-it-share-buttons {\n\t\t\t\tborder:0px solid #0FB5D6;\n\t\t\t\tborder-radius:5px;\n\t\t\t\tbackground:#3BD8FF;\n\t\t\t\t\t\t text-align:right; \t\t\t\t\t\t}\n\n\t\t\t#huge-it-share-buttons-top 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