{"id":16437,"date":"2026-05-25T13:30:07","date_gmt":"2026-05-25T10:30:07","guid":{"rendered":"https:\/\/uafm.com.ua\/?p=16437"},"modified":"2026-06-03T11:28:21","modified_gmt":"2026-06-03T08:28:21","slug":"vebinar-yak-pobuduvaty-systemnu-komunikatsiyu-viddilu-prodazhiv-u-meblevomu-biznesi","status":"publish","type":"post","link":"https:\/\/uafm.com.ua\/en\/vebinar-yak-pobuduvaty-systemnu-komunikatsiyu-viddilu-prodazhiv-u-meblevomu-biznesi\/","title":{"rendered":"Webinar: How to build a systematic sales communication process in the furniture business"},"content":{"rendered":"<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">On June 2, we held a webinar with <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.instagram.com\/oleksandra.kristova?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==\">Oleksandra Kristova<\/a> \u2014 founder of the <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/lletsell.com.ua\/\">lletsell<\/a> agency and a sales practitioner with over 400 clients in her portfolio.<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We talked about a challenge almost every furniture company faces: a client writes, calls, visits the showroom \u2014 and somewhere along the way, disappears. Together we looked at where exactly this happens and how to fix it.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>During the webinar, we covered:<\/strong><\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">what the real sales funnel in the furniture business looks like and where clients are lost<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">how to work with long sales cycles and high-ticket purchases<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">how to identify needs and present solutions through value<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">how to bring clients back into the conversation and increase repeat sales<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">how to adapt your approach for B2C and B2B clients<\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Want to get the webinar recording?<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Feel free to reach out in any convenient way:<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><em>+38(063) 235-01-03<\/em><br \/>\n<em>+38(063) 235-02-03<\/em><br \/>\n<em><a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"mailto:info@uafm.com.ua\">info@uafm.com.ua<\/a><\/em><\/p>\n<p><\/p>\n\n\t\t<style>\n\t\t\t.huge-it-share-buttons {\n\t\t\t\tborder:0px solid #0FB5D6;\n\t\t\t\tborder-radius:5px;\n\t\t\t\tbackground:#3BD8FF;\n\t\t\t\t\t\t text-align:right; \t\t\t\t\t\t}\n\n\t\t\t#huge-it-share-buttons-top {margin-bottom:0px;}\n\t\t\t#huge-it-share-buttons-bottom {margin-top:0px;}\n\n\t\t\t.huge-it-share-buttons h3 {\n\t\t\t\tfont-size:25px ;\n\t\t\t\tfont-family:Arial,Helvetica Neue,Helvetica,sans-serif;\n\t\t\t\tcolor:#666666;\n\n\t\t\tdisplay:block;\t\t\t\tline-height:25px ;\n\n\t\t\t\t\t\t text-align:right; \t\t\t\t\t\t}\n\n\t\t\t.huge-it-share-buttons ul {\n\t\t\t\t\t\t float:right; \t\t\t\t\t\t}\n\n\t\t\t.huge-it-share-buttons ul li {\n\t\t\t\tmargin-left:3px;\n\t\t\t\tmargin-right:3px;\n\t\t\t\tpadding:0px;\n\t\t\t\tborder:0px ridge #E6354C;\n\t\t\t\tborder-radius:11px;\n\t\t\t\tbackground-color:#14CC9B;\n\t\t\t}\n\n\t\t\t.huge-it-share-buttons ul li #backforunical16437 {\n\t\t\t\tborder-bottom: 0;\n\t\t\t\tbackground-image:url('https:\/\/uafm.com.ua\/wp-content\/plugins\/wp-share-buttons\/Front_end\/..\/images\/buttons.30.png');\n\t\t\t\twidth:30px;\n\t\t\t\theight:30px;\n\t\t\t}\n\n\t\t\t.front-shares-count {\n\t\t\t\tposition: absolute;\n\t\t\t\ttext-align: center;\n\t\t\t\tdisplay: block;\n\t\t\t}\n\n\t\t\t.shares_size20 .front-shares-count {\n\t\t\t\tfont-size: 10px;\n\t\t\t\ttop: 10px;\n\t\t\t\twidth: 20px;\n\t\t\t}\n\n\t\t\t.shares_size30 .front-shares-count {\n\t\t\t\tfont-size: 11px;\n\t\t\t\ttop: 15px;\n\t\t\t\twidth: 30px;\n\t\t\t}\n\n\t\t\t.shares_size40 .front-shares-count {\n\t\t\t\tfont-size: 12px;\n\t\t\t\ttop: 21px;\n\t\t\t\twidth: 40px;\n\t\t\t}\n\t\t<\/style>\n\t\t\n\t\t<div id=\"huge-it-share-buttons-top\" class=\"huge-it-share-buttons nobackground\">\n\t\t\t<h3>Share This:<\/h3>\n\t\t\t<ul class=\"huge-it-share-buttons-list \">\n\t\t\t\t\t\t\t\t\t<li class=\"nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical16437\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437\"  onclick=\"javascript:void window.open('https:\/\/www.facebook.com\/sharer\/sharer.php?u=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -0px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical16437\" href=\"https:\/\/twitter.com\/share?status=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&text=Webinar: How to build a systematic sales communication process in the furniture business\"  onclick=\"javascript:void window.open('https:\/\/twitter.com\/share?status=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&text=Webinar: How to build a systematic sales communication process in the furniture business','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -30px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"none nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical16437\" href=\"http:\/\/www.pinterest.com\/pin\/create\/button\/?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&media=https:\/\/uafm.com.ua\/wp-content\/uploads\/2026\/05\/o.png&description=Webinar: How to build a systematic sales communication process in the furniture business\"  onclick=\"javascript:void window.open('http:\/\/www.pinterest.com\/pin\/create\/button\/?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&media=https:\/\/uafm.com.ua\/wp-content\/uploads\/2026\/05\/o.png&description=Webinar: How to build a systematic sales communication process in the furniture business','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -60px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"none nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical16437\" href=\"https:\/\/plus.google.com\/share?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437\"  onclick=\"javascript:void window.open('https:\/\/plus.google.com\/share?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -90px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical16437\" href=\"https:\/\/www.linkedin.com\/shareArticle?title=Webinar: How to build a systematic sales communication process in the furniture business&mini=true&url=https:\/\/uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437\"  onclick=\"javascript:void window.open('https:\/\/www.linkedin.com\/shareArticle?title=Webinar: How to build a systematic sales communication process in the furniture business&mini=true&url=https:\/\/uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -120px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"none nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical16437\" href=\"https:\/\/www.tumblr.com\/share\/link?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&name=Webinar: How to build a systematic sales communication process in the furniture business\"  onclick=\"javascript:void window.open('https:\/\/www.tumblr.com\/share\/link?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&name=Webinar: How to build a systematic sales communication process in the furniture business','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -150px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"none nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical16437\" href=\"http:\/\/digg.com\/submit?phase=2&url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&title=Webinar: How to build a systematic sales communication process in the furniture business\"  onclick=\"javascript:void window.open('http:\/\/digg.com\/submit?phase=2&url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&title=Webinar: How to build a systematic sales communication process in the furniture business','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -180px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"none nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical16437\" href=\"http:\/\/www.stumbleupon.com\/submit?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&title=Webinar: How to build a systematic 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\"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"none nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical16437\" href=\"http:\/\/vk.com\/share.php?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&title=Webinar: How to build a systematic sales communication process in the furniture business\"  onclick=\"javascript:void window.open('http:\/\/vk.com\/share.php?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&title=Webinar: How to build a systematic sales communication process in the furniture business','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -270px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"none nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical16437\" href=\"http:\/\/www.reddit.com\/submit?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&title=Webinar: How to build a systematic sales 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business','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -480px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"none nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical16437\" href=\"http:\/\/n4g.com\/tips?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&title=Webinar: How to build a systematic sales communication process in the furniture business\"  onclick=\"javascript:void window.open('http:\/\/n4g.com\/tips?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/16437&title=Webinar: How to build a systematic sales communication process in the furniture business','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -510px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<div class=\"clear\"><\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>On June 2, we held a webinar with Oleksandra Kristova \u2014 founder of the lletsell agency and a sales practitioner<\/p>\n","protected":false},"author":1,"featured_media":16438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,11],"tags":[],"language":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar: How to build a systematic sales communication process in the furniture business - Ukrainian Association of Furniture Manufacturers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uafm.com.ua\/vebinar-yak-pobuduvaty-systemnu-komunikatsiyu-viddilu-prodazhiv-u-meblevomu-biznesi\/\" \/>\n<meta property=\"og:locale\" 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