{"id":17334,"date":"2026-09-25T13:42:32","date_gmt":"2026-09-25T10:42:32","guid":{"rendered":"https:\/\/uafm.com.ua\/?p=17334"},"modified":"2026-09-25T13:42:32","modified_gmt":"2026-09-25T10:42:32","slug":"vebinar-yak-prodavaty-dorozhche-prezentatsiya-tsinnosti-produktu","status":"publish","type":"post","link":"https:\/\/uafm.com.ua\/en\/vebinar-yak-prodavaty-dorozhche-prezentatsiya-tsinnosti-produktu\/","title":{"rendered":"Webinar: How to sell at a higher price: presenting product value"},"content":{"rendered":"<p>Today, customers are increasingly comparing prices, looking for cheaper alternatives, and taking longer to make purchasing decisions. Selling high-ticket products or non-essential goods has become especially challenging.<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><strong>October 1 | 4:00 PM | Online<\/strong><\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p>During the webinar, we will discuss how to sell through value rather than discounts: how to understand what customers are actually willing to pay for, present your product effectively, and communicate its benefits in a way that makes the price feel justified.<\/p>\n<p>We will also explore how to strengthen your product presentation and customer communication so that the conversation does not come down to just one question: \u201cHow much does it cost?\u201d<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><strong>What we will discuss:<\/strong><br \/>\n\ud83d\udd39 how to understand what customers are really willing to pay for<br \/>\n\ud83d\udd39 how to present a premium product so that customers clearly see its value<br \/>\n\ud83d\udd39 how to talk about price without constantly offering discounts or justifying it<br \/>\n\ud83d\udd39 how to turn product features into clear customer benefits<br \/>\n\ud83d\udd39 how to increase purchase intent through stronger presentation and argumentation<br \/>\n\ud83d\udd39 what to do when a customer says, \u201cIt\u2019s too expensive\u201d or \u201cI found a cheaper option\u201d<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><strong>Speaker: Oleksandra Kristova,<\/strong> founder of lletsell agency, which promotes the concept of conscious sales in Ukraine.<\/p>\n<p>400+ clients, including G\u00d7Bar, ARBER, VINADI, Bernstone, Vienna Coffee, Akord Mebli, and others.<\/p>\n<p><strong>Founder of the lletsell chat sales community<\/strong> with 1,800+ members, keynote speaker at Deep Sales by Superludi, and guest speaker at NOM, Diia.Business, AIN, The Page, and other platforms.<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-3 maxbutton maxbutton-dokumenti-dlya-oznajomlennya\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/forms.gle\/RQvmtWeMTwoXe7C9A\"><span class='mb-text'>Registration<\/span><\/a><\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><strong>Bring your own sales cases and questions \u2014 we will discuss them during the webinar.<\/strong><\/p>\n<p><em>The Zoom link will be sent to all registered participants on October 1 at 3:00 PM.<\/em><\/p>\n\n\t\t<style>\n\t\t\t.huge-it-share-buttons {\n\t\t\t\tborder:0px solid #0FB5D6;\n\t\t\t\tborder-radius:5px;\n\t\t\t\tbackground:#3BD8FF;\n\t\t\t\t\t\t text-align:right; \t\t\t\t\t\t}\n\n\t\t\t#huge-it-share-buttons-top {margin-bottom:0px;}\n\t\t\t#huge-it-share-buttons-bottom {margin-top:0px;}\n\n\t\t\t.huge-it-share-buttons h3 {\n\t\t\t\tfont-size:25px ;\n\t\t\t\tfont-family:Arial,Helvetica Neue,Helvetica,sans-serif;\n\t\t\t\tcolor:#666666;\n\n\t\t\tdisplay:block;\t\t\t\tline-height:25px ;\n\n\t\t\t\t\t\t text-align:right; \t\t\t\t\t\t}\n\n\t\t\t.huge-it-share-buttons ul {\n\t\t\t\t\t\t float:right; \t\t\t\t\t\t}\n\n\t\t\t.huge-it-share-buttons ul li {\n\t\t\t\tmargin-left:3px;\n\t\t\t\tmargin-right:3px;\n\t\t\t\tpadding:0px;\n\t\t\t\tborder:0px ridge #E6354C;\n\t\t\t\tborder-radius:11px;\n\t\t\t\tbackground-color:#14CC9B;\n\t\t\t}\n\n\t\t\t.huge-it-share-buttons ul li #backforunical17334 {\n\t\t\t\tborder-bottom: 0;\n\t\t\t\tbackground-image:url('https:\/\/uafm.com.ua\/wp-content\/plugins\/wp-share-buttons\/Front_end\/..\/images\/buttons.30.png');\n\t\t\t\twidth:30px;\n\t\t\t\theight:30px;\n\t\t\t}\n\n\t\t\t.front-shares-count {\n\t\t\t\tposition: absolute;\n\t\t\t\ttext-align: center;\n\t\t\t\tdisplay: block;\n\t\t\t}\n\n\t\t\t.shares_size20 .front-shares-count {\n\t\t\t\tfont-size: 10px;\n\t\t\t\ttop: 10px;\n\t\t\t\twidth: 20px;\n\t\t\t}\n\n\t\t\t.shares_size30 .front-shares-count {\n\t\t\t\tfont-size: 11px;\n\t\t\t\ttop: 15px;\n\t\t\t\twidth: 30px;\n\t\t\t}\n\n\t\t\t.shares_size40 .front-shares-count {\n\t\t\t\tfont-size: 12px;\n\t\t\t\ttop: 21px;\n\t\t\t\twidth: 40px;\n\t\t\t}\n\t\t<\/style>\n\t\t\n\t\t<div id=\"huge-it-share-buttons-top\" class=\"huge-it-share-buttons nobackground\">\n\t\t\t<h3>Share This:<\/h3>\n\t\t\t<ul class=\"huge-it-share-buttons-list \">\n\t\t\t\t\t\t\t\t\t<li class=\"nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical17334\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/17334\"  onclick=\"javascript:void window.open('https:\/\/www.facebook.com\/sharer\/sharer.php?u=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/17334','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -0px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li 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window.open('http:\/\/service.weibo.com\/share\/share.php?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/17334&appkey=&title=Webinar: How to sell at a higher price: presenting product value&pic=&ralateUid=&','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -450px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"none nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical17334\" href=\"http:\/\/widget.renren.com\/dialog\/share?resourceUrl=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/17334&srcUrl=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/17334&title=Webinar: How to sell at a higher price: presenting product value\"  onclick=\"javascript:void window.open('http:\/\/widget.renren.com\/dialog\/share?resourceUrl=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/17334&srcUrl=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/17334&title=Webinar: How to sell at a higher price: presenting product value','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -480px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"none nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical17334\" href=\"http:\/\/n4g.com\/tips?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/17334&title=Webinar: How to sell at a higher price: presenting product value\"  onclick=\"javascript:void window.open('http:\/\/n4g.com\/tips?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/17334&title=Webinar: How to sell at a higher price: presenting product value','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -510px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<div class=\"clear\"><\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Today, customers are increasingly comparing prices, looking for cheaper alternatives, and taking longer to make purchasing decisions. Selling high-ticket products<\/p>\n","protected":false},"author":1,"featured_media":17335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[543,11],"tags":[],"language":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar: How to sell at a higher price: presenting product value - Ukrainian Association of Furniture Manufacturers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uafm.com.ua\/vebinar-yak-prodavaty-dorozhche-prezentatsiya-tsinnosti-produktu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: How to sell at a higher price: presenting product value - Ukrainian Association of Furniture Manufacturers\" \/>\n<meta property=\"og:description\" content=\"Today, customers are increasingly comparing prices, looking for cheaper alternatives, and taking longer to make purchasing decisions. 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