{"id":4453,"date":"2020-06-04T15:05:01","date_gmt":"2020-06-04T12:05:01","guid":{"rendered":"https:\/\/uafm.com.ua\/?p=4453"},"modified":"2020-06-04T15:14:19","modified_gmt":"2020-06-04T12:14:19","slug":"strategichna-sesiya-stvorennya-meblevogo-klasteru-na-rivnenshhyni","status":"publish","type":"post","link":"https:\/\/uafm.com.ua\/en\/strategichna-sesiya-stvorennya-meblevogo-klasteru-na-rivnenshhyni\/","title":{"rendered":"Strategic session of creating a furniture cluster in Rivne region"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">On 29 of May 2020, a strategic session on the creation of a furniture cluster in Rivne region was held in Rivne. The day before, at the 179th meeting of the Board of the Ukrainian Furniture Association, it was decided to hold meetings with government officials and donor organizations to cluster the regions of Ukraine to increase the competitiveness of the industry in a favourable synergy environment.<\/span><\/p>\n<div class=\"fitvids-video\"><iframe loading=\"lazy\" title=\"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0430 \u0441\u0435\u0441\u0456\u044f \u043f\u043e \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044e \u043c\u0435\u0431\u043b\u0435\u0432\u043e\u0433\u043e \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0430 \u0432 \u0420\u0456\u0432\u043d\u0435\u043d\u0441\u044c\u043a\u0456\u0439 \u043e\u0431\u043b\u0430\u0441\u0442\u0456\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Rmk9cp6l47w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><span style=\"font-weight: 400;\">Initiators and participants of the strategic session<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Representatives of the furniture and woodworking industry of Ukraine, as well as representatives of the Rivne Regional State Administration, gathered in the premises of the Rivne House of Scientists to discuss common tasks and prospects for the development of the industrial sector cluster. The participants of the meeting were the owners and business managers of Rivne region and adjacent regions, in particular: <a href=\"https:\/\/ua.kronospan-express.com\/ua\">Kronospan Ukraine<\/a>, <a href=\"http:\/\/www.swisspan.ua\/\">Swisspan<\/a>, <a href=\"https:\/\/www.eskada-m.com\/\">\u0415\u0441\u043a\u0430\u0434\u0430-\u041c<\/a>, <a href=\"https:\/\/www.topart.com.ua\/uk\/?doing_wp_cron=1591269966.1266090869903564453125\">\u0422\u043e\u043f-\u0410\u0440\u0442<\/a>, <a href=\"https:\/\/rdwood.com.ua\/\">\u0420\u043e\u0434\u0438\u043d\u043d\u0435 \u0434\u0435\u0440\u0435\u0432\u043e<\/a>, <a href=\"https:\/\/www.mebelok.com\/uk-ua\/\">\u041c\u0435\u0431\u0435\u043b\u044c\u041e\u041a<\/a>, <a href=\"https:\/\/100pro.com.ua\/\">100% \u0406\u043d\u0442\u0435\u0440\u2019\u0454\u0440<\/a>, <a href=\"http:\/\/rado-m.com.ua\/\">\u0420\u0430\u0434\u043e<\/a>, <a href=\"https:\/\/garant-nv.com\/ru\/glavnaya\/#!\/\">\u0413\u0430\u0440\u0430\u043d\u0442-\u0415\u043a\u0441\u043f\u043e\u0440\u0442<\/a>,<a href=\"https:\/\/modern-expo.eu\/uk?fbclid=IwAR1Jqz52xCYqgfrgxn08__uMF0zfGsbsOOaPM_knzfLrAvCwh3vD4h4OxuM\"> \u041c\u043e\u0434\u0435\u0440\u043d-\u0415\u043a\u0441\u043f\u043e<\/a>, <a href=\"http:\/\/www.adler-lacke.com.ua\/\">Adler<\/a>, <a href=\"https:\/\/www.blum.com\/ua\/uk\/\">Blum<\/a>, <a href=\"https:\/\/smartpeople.ua\/\">Smart-People<\/a> and others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"size-medium wp-image-4464 alignleft\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Koval-kvadrat-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Koval-kvadrat-300x300.png 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Koval-kvadrat-150x150.png 150w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Koval-kvadrat-768x768.png 768w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Koval-kvadrat-1024x1024.png 1024w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Koval-kvadrat.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>&#8220;The <\/span><i><span style=\"font-weight: 400;\">furniture cluster is one of the segments of the technological hub that we are creating in Rivne region, <\/span><\/i><span style=\"font-weight: 400;\">&#8221; said <strong>Vitaliy Koval, Head of the Rivne Regional State Administration.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-4465\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Ivahov-kvadrat-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Ivahov-kvadrat-300x300.png 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Ivahov-kvadrat-150x150.png 150w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Ivahov-kvadrat-768x768.png 768w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Ivahov-kvadrat-1024x1024.png 1024w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Ivahov-kvadrat.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>The moderator of the meeting was Vitaliy Ivakhov<\/strong> &#8211; Member of the Board of the Ukrainian Association of Furniture Manufacturers, owner of furniture production &#8220;100% Interior&#8221;, teacher of the School of Furniture Business Management.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Development of a furniture cluster roadmap<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using the method of design thinking, at the first stage of strategy development, the participants of the meeting voiced a list of obstacles and challenges that hinder the development of the industry and brand Furniture of Ukraine. Among the most important were the following issues, which can be divided into blocks.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">And the policy:<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> lack of marketing research;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> opacity, the uncertainty of the future, lack of strategy;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Lack of a single platform with transparent and clear information about market participants and products.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Sales:<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> low competence of market participants in promoting their own products;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> lack of an export agency;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> lack of furniture logistics with affordable tariffs and quality service;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> lack of loyalty to the Ukrainian product;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> lack of large system furniture retailers in the domestic market;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> use of dumping as the main tool in the fight against a competitor.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"alignright wp-image-4459 size-full\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Ivahov-chb.png\" alt=\"\" width=\"810\" height=\"450\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Ivahov-chb.png 810w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Ivahov-chb-300x167.png 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Ivahov-chb-768x427.png 768w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Ivahov-chb-800x445.png 800w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/>Product development:<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> plagiarism;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> lack of narrow specialization of producers;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> uncertainty of the product matrix.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Procurement and supply:<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> state regulation of the timber market;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> lack of independent wood examination;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> inaccessibility of Ukrainian wood to small and medium enterprises;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> grey import of fabrics;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> corruption.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Production:<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> low productivity of furniture makers;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> lack of quality outsourcing;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> low financial literacy and inability to keep track of production costs.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Finance and taxes:<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> high local land tax;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> lack of available credit funds;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> bad investment climate.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Staff:<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> the unpopularity of the furniture profession among young people;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> inconsistency of training programs of specialized educational institutions with the needs and requirements of the market;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> lack of short-term courses for operational training.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Infrastructure:<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> the long and expensive process of connection to electricity and gas networks;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> the complex system of obtaining permits;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> low quality of roads;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> lack of infrastructure for the utilization of industrial waste of furniture production.<\/span><\/li>\n<\/ul>\n<p><strong>Each point of the obstacle map requires a joint effort of business and government.<\/strong><\/p>\n<p><strong><img loading=\"lazy\" class=\"alignright wp-image-4460 size-full\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Patis-chb.png\" alt=\"\" width=\"810\" height=\"450\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Patis-chb.png 810w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Patis-chb-300x167.png 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Patis-chb-768x427.png 768w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Rivne-Patis-chb-800x445.png 800w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">Expected results of cluster startup<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Clustering is an effective and proven tool for decades in Italy, Poland, China and other countries. The Ukrainian\u00a0 Association of Furniture Manufacturers plans that the launch of the furniture cluster will provide the following results:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1) reduction of logistics and production costs;<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2) reducing the cost of production and increasing the competitiveness of Furniture of Ukraine at the international level;<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3) increase in exports;<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-4466\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Patis-kvadrat-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Patis-kvadrat-300x300.png 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Patis-kvadrat-150x150.png 150w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Patis-kvadrat-768x768.png 768w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Patis-kvadrat-1024x1024.png 1024w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/06\/Patis-kvadrat.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>4) efficient use of production capacity;<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5) concentration of furniture production in one region;<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6) increasing the attractiveness of the furniture industry of Ukraine for traders and foreign investors;<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7) growth in the number of jobs;<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">8) increasing the efficiency of sectoral education;<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">9) development of the subject design of Ukraine.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;<\/span><i><span style=\"font-weight: 400;\">The cluster is a self-regulating system where participants spend energy on cooperation, not on fighting with each other, <\/span><\/i><span style=\"font-weight: 400;\">&#8221; &#8211; once again stressed the President of the Ukrainian Association of Furniture Manufacturers Volodymyr Patis.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style>\n\t\t\t.huge-it-share-buttons {\n\t\t\t\tborder:0px solid #0FB5D6;\n\t\t\t\tborder-radius:5px;\n\t\t\t\tbackground:#3BD8FF;\n\t\t\t\t\t\t text-align:right; \t\t\t\t\t\t}\n\n\t\t\t#huge-it-share-buttons-top {margin-bottom:0px;}\n\t\t\t#huge-it-share-buttons-bottom {margin-top:0px;}\n\n\t\t\t.huge-it-share-buttons h3 {\n\t\t\t\tfont-size:25px ;\n\t\t\t\tfont-family:Arial,Helvetica Neue,Helvetica,sans-serif;\n\t\t\t\tcolor:#666666;\n\n\t\t\tdisplay:block;\t\t\t\tline-height:25px ;\n\n\t\t\t\t\t\t text-align:right; \t\t\t\t\t\t}\n\n\t\t\t.huge-it-share-buttons ul {\n\t\t\t\t\t\t float:right; \t\t\t\t\t\t}\n\n\t\t\t.huge-it-share-buttons ul li {\n\t\t\t\tmargin-left:3px;\n\t\t\t\tmargin-right:3px;\n\t\t\t\tpadding:0px;\n\t\t\t\tborder:0px ridge #E6354C;\n\t\t\t\tborder-radius:11px;\n\t\t\t\tbackground-color:#14CC9B;\n\t\t\t}\n\n\t\t\t.huge-it-share-buttons ul li #backforunical4453 {\n\t\t\t\tborder-bottom: 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