{"id":4914,"date":"2020-09-09T13:48:45","date_gmt":"2020-09-09T10:48:45","guid":{"rendered":"https:\/\/uafm.com.ua\/?p=4914"},"modified":"2020-09-12T11:27:09","modified_gmt":"2020-09-12T08:27:09","slug":"ukrayinskyj-variant-frantsuzkoyi-vystavky","status":"publish","type":"post","link":"https:\/\/uafm.com.ua\/en\/ukrayinskyj-variant-frantsuzkoyi-vystavky\/","title":{"rendered":"Ukrainian furniture at exhibitions in Kiev and Paris at the same time"},"content":{"rendered":"<p><span style=\"color: #004c6d;\"><a href=\"https:\/\/uafm.com.ua\/en\/novyj-format-vystavky-dyzajnu-ukrainian-design-brands\/\"><strong>Exhibition \u201cUkrainian Design Brands. Total Presence \u201d<\/strong><\/a>, which we recently <a href=\"https:\/\/uafm.com.ua\/en\/novyj-format-vystavky-dyzajnu-ukrainian-design-brands\/\">announced<\/a>, successfully launched in Kyiv. At the same time, the Parisian exhibition &#8220;Maison et Objet&#8221; is taking place, where what is shown in Kyiv is presented in digital format (it is this duality that determines its peculiarity). Recall that the Kyiv version of the French exhibition was implemented on the site of the open platform &#8220;KOOPERATIV&#8221; (Sichovykh Streltsov St., 23), and its organizer is the agency for research and implementation of projects in the field of design <a style=\"color: #004c6d;\" href=\"http:\/\/maino-design.com.ua\/\">&#8220;Maino Design&#8221;.<\/a><\/span><\/p>\n<div class=\"fitvids-video\"><iframe loading=\"lazy\" title=\"\u0412\u0456\u0434\u043a\u0440\u0438\u043b\u0438\u0441\u044f! Ukrainian Design Brands. \u0422\u043e\u0442\u0430\u043b\u044c\u043d\u0430 \u043f\u0440\u0438\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c 2020 \u0432 Kooperativ\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Ikkfy8cVk1c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" class=\"alignright wp-image-4921\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/otkritie2-225x300.jpg\" alt=\"\" width=\"300\" height=\"400\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/otkritie2-225x300.jpg 225w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/otkritie2.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>We asked the director of the agency <a style=\"color: #000000;\" href=\"http:\/\/maino-design.com.ua\/\">&#8220;Maino Design&#8221;<\/a> Sana Shevchenko about the start of the exhibition: did everything happen as planned?<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>&#8211; Yes, it&#8217;s all right. The opening ceremony of the Kyiv exhibition, as befits such an event, was solemn and lively. Not only company representatives and co-organizing partners came, but also a lot of designers and architects, who are our traditional target audience. They came in compliance with the established black and red dress code (men in black, women in red). And it is no coincidence because red is the colour of the Paris exhibition &#8220;Maison et Objet&#8221;, which takes place this year as part of the Paris Design Week in digital format, due to known circumstances, prompted us to hold the idea of \u200b\u200bholding in parallel (that is, simultaneously) the same exhibition in Kyiv, but in a traditional demonstration format. Therefore, we showed in red that the Ukrainian Design Brands exhibition is actually a Ukrainian version of Maison et Objet since it demonstrates the same Ukrainian exhibits as the Parisian one, but in the physical dimension. The red carpet lined for the opening ceremony was also a tribute to the tradition of the Paris exhibition.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>There are not many exhibitors &#8211; ten, but &#8211; what is important &#8211; some of the exhibits provided by them are premieres, that is, they are being demonstrated here for the first time.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>&#8211; Tell us more specifically about the virtual format of the exhibition.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>&#8211; This idea was realized using the capabilities of the technology (IT program) of augmented reality, which, as you know, in the digital dimension gives the most complete picture of a physically distant object. Thus, we were able to arrange a virtual review of the exhibition, organize virtual showrooms with the possibility of sales, which will be available to professionals from all over the world, and Ukrainians will be able to see for the first time what is usually exhibited in Paris.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>&#8211; What is the evidence of the support of your exhibition by the Ukrainian Association of Furniture Manufacturers and is it important for you?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><em><img loading=\"lazy\" class=\"alignleft wp-image-4923\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/valentina-vasylievf-225x300.jpg\" alt=\"\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u0410\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u044f \u041c\u0435\u0431\u043b\u0435\u0432\u0438\u043a\u0456\u0432 \u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d \u0432\u0438\u0441\u0442\u0430\u0432\u0446\u0456\" width=\"300\" height=\"400\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/valentina-vasylievf-225x300.jpg 225w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/valentina-vasylievf.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>&#8211; First of all, such support is not accidental, because the activities of UAFM, in particular, are aimed at promoting productive cooperation between Ukrainian furniture makers and Ukrainian designers. We are also actively concerned with this, so it is natural that examples of such collaboration are demonstrated at this exhibition. Within the framework of the exhibition, events are planned, specifically aimed at uniting Ukrainian designers and furniture makers to start mutually beneficial cooperation.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>The main goal of this exhibition, and especially the demonstration of works by Ukrainian designers and furniture makers at Paris Design Week, is to draw attention to Ukrainian object design, to prove that it has already reached an international level. So the exhibition &#8220;Ukrainian Design Brands&#8221; is a kind of visual declaration of the possibilities of Ukrainian design in cooperation with Ukrainian furniture production. And in order to demonstrate the best, the selection of participants and exhibits was very attentive and demanding, therefore there are not many of them, and therefore the exhibition has a chamber character.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>&#8211; We hope that it will not be the first and the last.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211; Parisian &#8220;Maison et Objet&#8221; is held twice a year &#8211; in January and September. The next January one is unlikely to be held in the usual format, but, like the current one, it will be virtual again, so we will probably duplicate it in Kyiv with traditional exposition again. Of course, with new members. By the way, the current one will be continued. On September 19, within the framework of the exhibition project, the<strong><a style=\"color: #000000;\" href=\"https:\/\/concert.ua\/uk\/event\/ukrainian-design-brands-totalna-prisutnist\"> Creative for Export Forum<\/a><\/strong> will be held. A special guest of the event, the commercial director of the Maison et Objet salon, Guillaume Prot, will talk about the export prospects of Ukrainian design in Europe and the world, and Ukrainian designers, export managers and brands will share new successful cases.<\/span><\/p>\n<h2><span style=\"color: #000000;\">Members of the Ukrainian Furniture Association exhibitors design exhibition<\/span><\/h2>\n<p><span style=\"color: #000000;\">Among the few participants, they exhibit their furniture achievements at the exhibition \u201cUkrainian Design Brands. Total Presence \u201dand member companies of the Ukrainian Association of Furniture Manufacturers. We talked with their leaders.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Leonid Spivakov (Rodinne Derevo company):<\/strong> <\/span><\/h3>\n<blockquote><p><span style=\"color: #ffffff;\">The Maino Design company has been promoting the participation of Ukrainian creative design projects in the Parisian exhibition Maison et Objet for several years, choosing for this, among other things, their furniture options. For the September exhibition, among several others, our new furniture project ORGANiC collection was selected, which we implemented in creative collaboration with the Kharkovites &#8211; with the bureau &#8220;RYNTOVT DESIGN&#8221;.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\"><em><img loading=\"lazy\" class=\"alignleft wp-image-4927\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood1-300x225.jpg\" alt=\"\" width=\"375\" height=\"281\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood1-300x225.jpg 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood1-768x575.jpg 768w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood1-1024x767.jpg 1024w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood1.jpg 1440w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><img loading=\"lazy\" class=\"alignleft wp-image-4928\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood2-300x225.jpg\" alt=\"\" width=\"375\" height=\"282\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood2-300x225.jpg 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood2-768x577.jpg 768w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood2-1024x769.jpg 1024w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood2.jpg 1440w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/>Since the items of this collection could not get to Paris due to pandemic restrictions this year, the Maison et Objet company decided to demonstrate them together with others \u201clive\u201d in Kyiv, organizing the exhibition \u201cUkrainian Design Brands\u201d (after the name of the Ukrainian stand at Paris exhibition). And digitized versions of Ukrainian exhibits were sent to the Paris exhibition, which takes place in a virtual format. Since the Kyiv exhibition area is small, we presented three of the eleven items in the collection. <img loading=\"lazy\" class=\"alignleft wp-image-4929\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood3-300x225.jpg\" alt=\"\" width=\"375\" height=\"282\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood3-300x225.jpg 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood3-768x577.jpg 768w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood3-1024x769.jpg 1024w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood3.jpg 1440w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><img loading=\"lazy\" class=\"alignleft wp-image-4932\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood6-300x226.jpg\" alt=\"\" width=\"375\" height=\"283\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood6-300x226.jpg 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood6-768x579.jpg 768w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood6-1024x772.jpg 1024w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/rdwood6.jpg 1440w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/>Of course, the most conceptually interesting ones. We can say that by participating in this exhibition we are announcing our new collection, which in its entirety will be presented at the end of September in our updated showroom.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>As for our collection in digital terms, the very first days of its video demonstration on the portal of the Paris exhibition showed that it did not go unnoticed. We have already received signals of interest in it from France and the Czech Republic.&#8221;<\/em><\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Andrey Rudenko, co-owner of <a style=\"color: #000000;\" href=\"https:\/\/uafm.com.ua\/en\/members\/tov-majsternya-kassone\/\">Kassone<\/a>:<\/strong> <\/span><\/h3>\n<blockquote><p><span style=\"color: #ffffff;\">I am sure that furniture should be created not only for its usual functions, for the sake of original design, but also for the sake of emotions. It was from this perspective that I approached the Break Free collection, which became the object of interest of the Paris design exhibition. <\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\"><em>The Break Free collection was created for those who decide to make their interior extraordinary. The epicentre of the collection is a wardrobe that can be modified from a bar to a dressing room. Thanks to the original Break Free mirror technology, which gave its name to the collection, this accent interior object becomes a real visual and emotional breakthrough into another dimension. It is this cabinet that is presented at the exhibition. &#8220;<\/em><\/span><\/p>\n<div class=\"fitvids-video\"><iframe loading=\"lazy\" title=\"Ukrainian Design Brands \u0442\u043e\u0442\u0430\u043b\u044c\u043d\u0430 \u043f\u0440\u0438\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c 2020\u0423\u0427\u0410\u0421\u041d\u0418\u041a: \u041c\u0435\u0431\u043b\u0435\u0432\u0430 \u0444\u0430\u0431\u0440\u0438\u043a\u0430 \u00abKassone\u00bb\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/TBG9sX-9hmo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h3><span style=\"color: #000000;\"><strong>Valentina Vasilieva and her \u201c<a style=\"color: #000000;\" href=\"https:\/\/uafm.com.ua\/en\/members\/dytyache-mebleve-atelye-atelier-lilu\/\">Atelier LILU<\/a>\u201d<\/strong> <\/span><\/h3>\n<p><span style=\"color: #000000;\">got into this election campaign thanks to the Sleep.Onnn Loft bed product invented for a company specializing in the production of children&#8217;s furniture by designer Yevgeny Litvinenko. This is the materialized story of a childhood dream about a cosy attic &#8211; a zone of children&#8217;s secrets and fantasies.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong><img loading=\"lazy\" class=\"alignleft wp-image-4924\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/lilu1-300x300.jpg\" alt=\"\" width=\"240\" height=\"240\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/lilu1-300x300.jpg 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/lilu1-150x150.jpg 150w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/lilu1.jpg 768w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><img loading=\"lazy\" class=\"alignleft wp-image-4925\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/lilu2-300x300.jpg\" alt=\"\" width=\"240\" height=\"240\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/lilu2-300x300.jpg 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/lilu2-150x150.jpg 150w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/lilu2.jpg 768w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><img loading=\"lazy\" class=\"alignleft wp-image-4926\" src=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/lilu3-300x300.jpg\" alt=\"\u041b\u0456\u0436\u043a\u043e \u041b\u0456\u043b\u0443\" width=\"240\" height=\"240\" srcset=\"https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/lilu3-300x300.jpg 300w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/lilu3-150x150.jpg 150w, https:\/\/uafm.com.ua\/wp-content\/uploads\/2020\/09\/lilu3.jpg 768w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>Nadezhda Rodionova and <\/strong><strong>the<\/strong><a style=\"color: #000000;\" href=\"https:\/\/uafm.com.ua\/en\/members\/tov-living-vud-ukrayina\/\"><strong> Living Wood Ukraine company<\/strong>, <\/a><\/span><\/h3>\n<p><span style=\"color: #000000;\">which supplies paint and varnish products of the famous Adler trademark to the Ukrainian market, does not correspond to the content of the design exhibition in its sphere of activity, but its head <strong>Nadezhda Rodionova<\/strong> believes that her company is involved in what the furniture makers demonstrate at the exhibition because the products of most of them are coated with Adler materials. <\/span><\/p>\n<blockquote><p><span style=\"color: #ffffff;\">So, albeit indirectly, we are also represented at the exhibition. And the fact that the furniture has been selected for the authoritative Paris show, in the finishing of Adler products, do us honour.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\">We will remind you that it is possible to visit an exhibition on September 18, 2020, all days, except Monday, from 11 till 18 o&#8217;clock. Admission is free by prior registration.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a class=\"maxbutton-3 maxbutton maxbutton-dokumenti-dlya-oznajomlennya\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdsnp0VPlPr-0Cjw191IdALVqzKns2GFaiwtIt9FeeIN_mfzw\/viewform\"><span class='mb-text'>Register<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">On September 19, 2020, the Creative for Export Forum will take place, which will be attended by famous designers, experienced furniture makers and exporters, as well as a special guest of the event, the commercial director of Maison et Objet Guillaume Prot.<\/span><\/p>\n<p><span style=\"color: #000000;\">Photo for publication provided by the organizers of the event.<\/span><\/p>\n\n\t\t<style>\n\t\t\t.huge-it-share-buttons {\n\t\t\t\tborder:0px solid #0FB5D6;\n\t\t\t\tborder-radius:5px;\n\t\t\t\tbackground:#3BD8FF;\n\t\t\t\t\t\t\t\t\t text-align:center; 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style=\"background-position: -480px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"none nobackground \" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t<a id=\"backforunical4914\" href=\"http:\/\/n4g.com\/tips?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/4914&title=Ukrainian furniture at exhibitions in Kiev and Paris at the same time\"  onclick=\"javascript:void window.open('http:\/\/n4g.com\/tips?url=uafm.com.ua\/en\/wp-json\/wp\/v2\/posts\/4914&title=Ukrainian furniture at exhibitions in Kiev and Paris at the same time','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -510px -120px \"><\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<div class=\"clear\"><\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Exhibition \u201cUkrainian Design Brands. Total Presence \u201d, which we recently announced, successfully launched in Kyiv. At the same time, the<\/p>\n","protected":false},"author":1,"featured_media":4949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,14],"tags":[],"language":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ukrainian furniture at exhibitions in Kiev and Paris at the same time - Ukrainian Association of Furniture Manufacturers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uafm.com.ua\/ukrayinskyj-variant-frantsuzkoyi-vystavky\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ukrainian furniture at exhibitions in Kiev and Paris at the same time - Ukrainian Association of Furniture Manufacturers\" \/>\n<meta property=\"og:description\" content=\"Exhibition \u201cUkrainian Design Brands. 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