<\/p>\n
Sergei\u00a0Gusev –\u00a0in the\u00a0furniture\u00a0business a\u00a0person is\u00a0not accidental.\u00a0The\u00a0decision to start his own\u00a0furniture production\u00a0in the Black Sea\u00a0was quite natural and motivated for him.\u00a0But the\u00a0idea to try out for the furniture manufacturing sphere\u00a0HoReCa, or, as they say, for the industry\u00a0of hospitality,\u00a0arose spontaneously by chance.<\/p>\n
My\u00a0father worked as a\u00a0foreman in a\u00a0furniture\u00a0studio, and Sergei not only visited there often but also, as it happened, helped. So he had no superficial idea of \u200b\u200bwhat furniture was, what it was made of, and how it was made. In fact,\u00a0repair\u00a0and restoration of\u00a0furniture\u00a0is also a kind of\u00a0furniture production, albeit an incomplete cycle.<\/p>\n
He was\u00a0one of the critical\u00a0period\u00a0matches\u00a0when Sergei could not find a decent job specialty,\u00a0then come to\u00a0a logical decision to do the usual thing – the constriction of furniture,\u00a0but independently on the basis of private enterprise.\u00a0They bought simple equipment and started a business.\u00a0The father as a master performed the\u00a0main work\u00a0in their furniture studio, the son helped and along the way\u00a0developed the family business.\u00a0A year later, they hired the first three workers and got out of the garage, where the Gusev’s studio was\u00a0located, into a more solid room.\u00a0And then – it’s easy to guess – I wanted more than to repair\u00a0and restore\u00a0furniture – to create and produce\u00a0them, as they say, from scratch.\u00a0They began\u00a0passing\u00a0to the order\u00a0and\u00a0to manufacture individual furniture.\u00a0The final formation of the company can be considered the\u00a0year 2012, the\u00a0period when it moved to its own premises, built on the acquired land.<\/p>\n
Once\u00a0Serhiy was\u00a0passing by a restaurant – more precisely, the future restaurant, which was just preparing to open\u00a0–\u00a0and then\u00a0he\u00a0came up with a blessed idea, which can now be said to be fateful for his current furniture business and\u00a0Decido<\/a>\u00a0in\u00a0particular.\u00a0“Why not try to offer the restaurateur our\u00a0<\/em>furniture\u00a0<\/em>services?”<\/em>.\u00a0I stopped and suggested that receives and\u00a0was the first restaurant orders, which defined\u00a0and\u00a0further\u00a0specialization of the company,\u00a0and the direction of its development.\u00a0And it would\u00a0irreversibly direct the company to the field of\u00a0HoReCa\u00a0that after the first successfully implemented restaurant project, similar orders, so-called hail.\u00a0It so happened that they received twelve orders at once – miraculously coped with such a load.<\/p>\n The next landmark, the fundamental, far-sighted decision of Sergei Gusev\u00a0(no matter how many more approving epithets to add – all will be appropriate in this case\u00a0)\u00a0was to\u00a0offer a partnership in his furniture business to an experienced restaurateur.\u00a0This is how\u00a0this\u00a0successful\u00a0tandem was\u00a0formed, and how the\u00a0professional competencies and knowledge in the furniture business\u00a0and\u00a0restaurant\u00a0art\u00a0were\u00a0combined\u00a0– the tandem of Serhiy\u00a0Gusev\u00a0and\u00a0Olena Egamova.\u00a0With the advent of\u00a0enterprise Olena “Decido<\/a>”\u00a0immediately rose to the highest level of expertise that\u00a0not only significantly strengthened its image,\u00a0not only favorably singled out\u00a0among other similar companies,\u00a0but\u00a0also, in the end,\u00a0it\u00a0gave the company\u00a0legal right to\u00a0position itself as an expert in the case of furnishing institutions in\u00a0the field of\u00a0HoReCa.<\/p>\n –\u00a0What is the\u00a0main\u00a0difference between the production of furniture for hotels, restaurants,\u00a0cafes from the production of household furniture,\u00a0ie\u00a0home furniture?<\/p><\/blockquote>\n – Living establishments\u00a0HoReCa\u00a0–\u00a0furniture for commercial needs\u00a0of those they\u00a0will order\u00a0there.\u00a0Therefore,\u00a0when creating them,\u00a0you need to take into account the environment, the specific conditions\u00a0in which\u00a0they will operate, so that they can help the customer in his business.\u00a0So we are meant to\u00a0furniture\u00a0to help customers\u00a0build and further and\u00a0maintain\u00a0a successful business.<\/em><\/p>\n HoReCa\u00a0is not only hotels, restaurants, and cafes, but also other hospitality establishments with their own specific features – fast-food,\u00a0hookah, sushi bars, and more. This specificity must be well known, professionally understood\u00a0in its\u00a0nuances and differences, which at first glance do not seem to exist, to offer the customer exactly what will exactly meet his needs and\u00a0will work to the\u00a0maximum\u00a0prestige of his institution and its profitability.\u00a0And here the knowledge and rich experience of the restaurateur,\u00a0which Olena can not borrow, is extremely useful and necessary.<\/em><\/p>\n Of course, fast food furniture, where fast, streamlined customer service, is unlikely to be\u00a0the\u00a0same\u00a0level of comfort as restaurant furniture.\u00a0There are other nuances that furniture of the same purpose –\u00a0especially\u00a0restaurant\u00a0tables\u00a0– diversify not only in\u00a0design, which is quite natural but also to some extent functional.\u00a0Depending on which cuisine – national, Japanese, Arabic and so on – “pointed” restaurant: because the number of dishes and cutlery is different, and their size and ways of\u00a0serving tables.<\/em><\/p>\n Summing up is\u00a0said Sergei\u00a0concluded that t\u00a0In this way the company worked out a new, higher level of relations\u00a0between it –\u00a0the manufacturer,\u00a0its suppliers, business partners, architects and designers whose projects primarily sell “turnkey”, and customers. It is no coincidence that the company insults such a name (“decido” in Spanish “solution”): it primarily offers comprehensive solutions – not only the furnishing of\u00a0HoReCa but\u00a0also their complete\u00a0interior completion.\u00a0Thanks to\u00a0partnerships\u00a0and cooperation with fifty contractors.<\/p>\n – There is a laboratory in the structure of your company.\u00a0What is its function?<\/p><\/blockquote>\n – In fact, it is a design office, but we have this unit called a laboratory.\u00a0Its task is to design exclusive furniture for some projects.\u00a0In\u00a0general, we have a\u00a0fairly wide range of our basic models of chairs, stools – including\u00a0bars, tables, furniture for terraces, on the basis of which many complex projects have been implemented, but it happens that the customer prefers to have\u00a0largely\u00a0individualized models of such furniture.\u00a0Here we are in the laboratory and create them.\u00a0Some of them are then put into serial production to expand the existing range.<\/em><\/p>\n – Do you have full-time designers?<\/p><\/blockquote>\n – In fact, we have no urgent need for that.\u00a0Implementing various projects in the hospitality industry, we work closely with dozens of interesting, talented, creative, and authoritative architects and\u00a0designers, because we actually make furniture according to their projects.\u00a0The most successful models tested by the market\u00a0become serial, and they\u00a0formed our\u00a0current basic range.<\/em><\/p>\n\n\t\t