The Ukrainian collective exposition at 3daysofdesign

01-06-2026 УАМ 0 Comment

FORM IN THE MAKING

Participants: TheO, Tivoli, YaKUSH, DONNA, kint, ReStyle, Broox, Barn Code, NOOM, WOO, Shishka Project, GUSHKA, AMAZE Objects, K2 HOME

In June 2026, UAFM brought Ukrainian manufacturers to one of Europe’s most respected design festivals — 3daysofdesign in Copenhagen — for the second time.

16 brands. 3 days. One collective exhibition — Form in the Making at Ukraine House in Denmark.

Results we are proud of:

→ 157 targeted international contacts
→ 40+ individual B2B meetings
→ 73 recorded business interactions
→ Around 3,000 visitors to the stand
→ €300,000–400,000 in potential sales, as estimated by participants
→ Negotiations with partners from Denmark, Sweden, Norway, Germany, the United Kingdom, France, the United States, Australia and beyond

What proved most valuable?

It was not only the stand itself, but the comprehensive preparation behind it: individual consultations for each brand, a unified visual concept, a lead generation programme launched before the festival opened, and the support of a local Scandinavian market consultant who understands how to communicate with this audience.

International partners showed interest not only in finished collections, but also in contract manufacturing and long-term cooperation. Demand for Ukrainian production is genuinely growing.

We are not doing this for just one exhibition week. We are systematically building the presence of Ukrainian design worldwide — year after year.