On Friday, April 10, the first part of the webinar “Internet Evolution for the Furniture Business” took place with speaker  Alexander Fedotov – CBDO & Deputy Director “Olshansky & Partners”.

Representatives of the furniture industry got acquainted with effective systems of Internet marketing.

The audience received answers to troubling quarantined business questions.

What to do next?

“To build a marketing system that will guide you, open up new markets for you, perhaps even change the business model to meet new conditions. Of course, all of this will be online. There is no other way”, – Alexander shared.

What marketing should be like to be effective?

Nowadays, in order to succeed, according to Alexander, marketing must be:

• fast;
• sustainable;
• Sensual.

Using such a system makes it possible to take the following steps when analyzing the market here and now.

Marketing is going on in our heads

It is very important for the success of the business, according to Alexander, to set the right tasks before marketing. First, we need to shift the focus from cost to other factors of choice. It is the understanding of these factors and the proper communication of their value to the consumer that shapes the “superiority of your product in the mind of the customer”. There are various tools for this, but clearly understanding the focus of what your business will be remembered for. Understanding what kind of priority you want to formulate is a stable, reliable and long-lasting strategy.

Marketing steps:

1. Getting contacts that a customer can potentially buy.

How to start? Facebook ice forms can serve as an effective and inexpensive tool to reach your goal.

2. Introducing a potential customer to you and your products.

“There is a big difference between how a professional seller and your site’s online system work. A system that introduces a prospect to a product should do the same thing as a professional seller using an online touch. ” – Alexandr says. In more detail, we will discuss the topic of getting acquainted with the products on the Internet on the practical part of the webinar.

3. Movement through innovation.

What has changed here and now?

At the webinar, Alexander gave specific examples of market needs that have changed recently and suggested some solutions for the furniture industry, – “What has changed in the consumption of office furniture? If you are making office furniture, the next product you need to bring to the market is home office jobs. ” He spoke about the importance of demand analysis and the need to change the product according to it. In particular, Google search engine can do trends, related products, demand and recession, search queries. Based on this analysis, you can draw conclusions and understand how to move on.

In order to be persistent, one must answer the question

In order to make a decision to purchase a product, the customer must receive answers to a number of questions that will convince him of the benefits of this particular product.

Alexander recommended answering the following questions on the site, recording the video of the expert and its text version. Such a decision will build trust in your company, save time and focus the attention of the audience in the right direction.

Customers need to understand the value of the product the way you created it

Alexander said that marketing should be designed in such a way that:

– Receive customer contacts before purchasing the product;

– with the help of the service to shift the attention from the value of the product and to get a high level of customer satisfaction;

– use a “long tail” strategy – when, when you are on your site, the customer sees not one product, but other, related products that may interest him and which he wants to buy.

Dealing with objections

Together with Alexander, we discussed the principles of marketing with customer objections on the Internet. Here are some of them:

• Remarketing
• re-mailing;
• special offers.

Alexander emphasized that marketing cannot ask customers’ questions directly, but can understand what the objections will be. Therefore, using his tools, he must lead, not be led.

Marketing Processes:

• immersion and analysis,
• launching your own strategy,
• media planning of the process.

You need to think about how to gather philosophy around you

It is necessary to analyze the demand here and now. Understand what is growing and what are the drivers of growth. It is necessary to properly and attractively pack a product that will attract attention, thoughts. Marketing should act as a way to get people to your online channels, where they will get to know other people’s opinions about your product and make choices.

Products and companies that have a function in which marketing leads will become leaders, ” Alexander says.

We invite you to the next part of the webinar “Practical Application and Lifehack of Digital Marketing Tools”, where you and your experts will get real case studies of using marketing tools for your business. For a more productive meeting, we look forward to your previous questions at UAFM.

The speakers of the practical part of the webinar will be:

Valeria Bedimo is a digital marketing consultant & strategist at Olshansky & Partners. Works with representatives of Ukrainian omniconal retail, developers and service companies. Specializes in the development of integrated digital strategies for business and online reputation marketing. The clients include well-known Ukrainian developers, national brands of clothing and jewelry, companies offering SAAS solutions, as well as the capital’s telecom operator and shopping center.

Olga Nemyrivska is a consultant digital strategist and marketer. In the field of digital marketing about 5 years. She has worked with companies in the fashion and beauty industry, furniture industry, B2C / B2B business, as well as Kyiv and regional developers. Specialization – the development and implementation of strategies for promoting online business, as well as the formation and development of personal brands. I can combine the offline activities of companies with online activities and make it as interesting as possible for the buyer and profitable for the business.

Time of the webinar “Internet Evolution for the Furniture Business”: April 17, 17:00

Participation is free by registration

To become a member, please register: bit.ly/vebinar_digital

Let’s work together to create the best furniture environment in Ukraine!