On March 6, the team of the Ukrainian Association of Furniture Manufacturers held a brand session dedicated to developing the brand strategy for UAFM and the Furniture of Ukraine brand.

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During the session, participants worked on defining the brand architecture, positioning, core values, communication principles, and strategic development directions. The outcomes of this work will serve as the foundation for the further development of both brands, the creation of a unified communication system, and the stronger international promotion of Ukraine’s furniture industry.

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We sincerely thank SIPPO Ukraine for supporting this initiative. The Swiss Import Promotion Programme (SIPPO), implemented with the support of the Swiss State Secretariat for Economic Affairs (SECO), helps business support organizations strengthen their export-oriented services. Thanks to this support, UAFM is able to engage experts in developing strategic solutions aimed at strengthening the Association and promoting Ukrainian furniture manufacturers in international markets.