“UAFM in the face”: the history of the furniture company “GreenSofa”, one of the largest manufacturers of bedroom furniture in the southern region of the country

Suitcase – the know-how of Odessa furniture

Odessa furniture company “GreenSofa” specializes in the production of bedroom furniture. In less than ten years of its existence (established in 2012 by two entrepreneurs – Roman Mudryk and Andriy Dubsky), the factory has grown into one of the largest manufacturers of bedroom furniture in the southern region of the country, establishing mass production of beds, many of which are hotel purposes. If we talk about beds not as single items, but as beds, then these are furniture sets, which include bedside tables, chests of drawers, which the company also produces. Therefore, it is not unreasonable to position itself as a manufacturer of veneered cabinet furniture.

Sales Director Oleksandr Kishinsky said that the basis of their bedroom furniture is natural wood – mostly pine beams and plywood. It is possible to imagine what colour finishing colour the factory can offer, having for this purpose 560 collections of furniture textiles. And in the stylistic design of the beds of Odessa furniture have differences. For example, the “Luxury” series is a style “with an Italian flavour”, as defined by Mr Alexander. The “Modern” series directly by name focuses on its stylistic orientation. The peculiarity of this series is the now fashionable veneer decoration of wood and MDF elements, because the factory constantly and meticulously monitors all the innovations and ideas that appear in furniture, and sells them in its products. The “Prime” series is very similar stylistically to “luxury” beds but is offered in a budget version.

We have not heard of companies that produce bedroom furniture, which would complete them with mattresses of their own production – such a very specific component. And the GreenSofa factory is no exception. As well as that does not make and plywood lamellas, gas elevators. And, of course, textiles. Its task: to create beds of the original design from a set of furniture materials and accessories. If we take into account that, say, in the “Luxury” series there are almost forty models, it is obvious that the factory is very creative.

We can say that the factory seeks to create furniture that is original not only in design but also in design. Proof of this is the assortment novelty, indisputable know-how: a bed-suitcase. From this definition, it is immediately clear that its “highlight” is mobility. That’s right, folded, it fits in two small boxes. That is, it is convenient to deliver to customers – you can even mail.

The GreenSofa company is export-oriented, sells furniture to Israel, Germany, Romania. The fact that it is a successful exporter is evidenced by the fact that during quarantine restrictions, when many furniture companies significantly reduced production, residents of Odessa were able to work with 80 percent production through the fact that orders from abroad did not stop. But who doesn’t want its export geography to be as wide as possible?! Odesa furniture makers were guided by this desire when taking part in the first Ukrainian B2B exhibition “FUBE -2021”. And they did not lose: now they are actively negotiating with furniture retailers from Greece, Poland, Georgia, Uzbekistan, Estonia, with whom they contacted during the exhibition.             

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