It was not possible to communicate by phone with the chairman of the board of the Enran Private Joint Stock Company Yevgeny Kozytsky the first time. Not his fault. Like every manager, he is a very sociable person. The reason is different: air alarms did not allow it. Enran, of course, is not the only company in the capital that is currently working in such stressful circumstances that the sound of a siren at any time of the working day can stop it indefinitely. But, despite the forced “broken” work schedule, the company is functioning, its furniture factory in Stary Petrivtsy near Kyiv produces products. It works on call (in order to save energy resources) and in one of the branded salons, in which orders are accepted, and future individual projects of clients are calculated.

– But the number of orders has become much smaller, so we are producing products at a third of our capacity, – says Mr. Yevhen, but at the same time notes that even in such conditions it is possible not to reduce the pre-war number of jobs, not to lay off employees. – Although their number has decreased somewhat. The war intervened: some of the men were mobilized, and some voluntarily went to defend the country, but the jobs of those who changed their work uniforms to military uniforms will be preserved.

Such a minor forced outflow of personnel in conditions of incomplete production utilization, of course, did not affect its stability and product quality. Because at this largest furniture factory in Ukraine with an area of ​​22,000 square meters, the entire production process is organized and controlled through the ERP system in accordance with the ISO 9001 standard, that is, product quality control is present at every stage of the technological cycle. And although now the factory is not working at full capacity, the quality control of the products coming out of its shops, as before the war, is carried out to the full extent.

The war did not deprive the Enran company of its good tradition of regularly replenishing the range of products with furniture novelties. In mid-April, after a month and a half of forced downtime, her factory started working, and preparations for the release of new series of home furniture began immediately.

Having become the first Ukrainian full-cycle furniture manufacturer – from design development to sale and installation of the final product – “Enran” has not lost this valuable reputational asset even in the current difficult situation, confirming its intellectual and technological capabilities with each implemented project.

Before the war, Enran actively sold its products abroad. Its export priority was Germany. The main export products are trade equipment and office furniture. The war significantly “set back” foreign sales as well. It scared some customers away: they fear that, due to Russian aggression, and shelling of the capital and the region, Ukrainian furniture companies will not be able to fulfill orders or deliver finished products on time. Our interlocutor says that foreign intermediary clients who sell Ukrainian furniture under their own brands are not so much afraid of losing money as they are of damaging their image. But, fortunately, not everyone turned out to be such reinsurers. Part of the clients, just like before the war, trust “Enran“, continuing export-import relations. And Enran, as always, does not let them down. As in the stipulated terms, it makes orders and delivers the manufactured products to foreign customers on time.

At a time when the company was just starting to break into European markets, the PrivateLabel scheme, the essence of which is that the manufacturer agrees to let the buyer resell their products under their own brand, was the most affordable way to export Ukrainian furniture fairly quickly and in significant volumes. Under such conditions, Enran still exports part of its products, but less and less every year, because there were foreign clients who agreed to preserve the trademark of the Ukrainian manufacturer. The active search for such clients does not stop even now.