B2B Sales in Crisis Conditions – FBA Special Course
Dear representatives of small and medium-sized businesses in the furniture and light industries from Ukraine, Moldova, Kosovo, and Georgia!
We have created this special course for you, entrepreneurs from countries facing a crisis. We invite you to participate in this training, which will contribute to the development of your companies, increase product sales, and help restore the economic potential of your countries.
As Ukrainians, we understand better than anyone the immense pressure that crisis conditions put on small and medium-sized enterprises. The COVID-19 crisis and russia’s military aggression forced us to unite as a community and establish the Furniture Business Academy, providing essential knowledge and practical skills specifically tailored for the furniture industry in a short timeframe.
During the first FBA special course on B2B meeting preparation, we had 32 students and 11 free listeners.
In the second course, we prepared participants for a trade mission to conquer the UK market.
Understanding the importance of exports for overcoming a crisis and having the experience and desire to support those who are willing to improve despite the circumstances, we created this special course. Thanks to the knowledge, experience, openness to cooperation, and years of intellectual expertise of UAFM, our community members managed to sustain their businesses, and furniture exports entered the TOP 10 commodity groups of Ukraine’s total exports in 2022. Therefore, we not only know that a crisis brings new opportunities but also do everything to make this principle a clear feature of successful furniture businesses.
Why join the training?
In a short period, through intensive learning, 60 students will be able to:
- Improve financial management
- Learn sales system implementation
- Adapt marketing strategies to current conditions for product promotion in domestic and foreign markets
- Enhance sales for companies from different segments
- Create or improve existing sales strategies
The special course will consist of 18 modules and include 70 hours of training:
During each training module, students will receive homework assignments.
*Students will be eligible to participate in practical modules only if all homework assignments are completed.
Join the special course and get:
- Practical knowledge and effective tools for business application
- Homework assignments from experts
- Guidance from experts for each student throughout the course
- Networking with colleagues
- Cross-industry special course: furniture industry and light industry
- Training for 4 countries: Ukraine, Georgia, Moldova, Kosovo
- Creation of an individual sales strategy for each company during the course
The educational special course is supported by USAID, which enables participants to pay only 50% of the total cost.
Selection criteria:
– Representative of SMEs
– Export-oriented company or exporter
– Participants from one of the partner organizations:
- Ukrainian Association of Furniture Manufacturers (UAFM, Ukraine);
- Furniture Manufacturers Union (UFM, Moldova);
- Association of Wood Processors of Kosovo (AWPK, Kosovo);
- Georgian Furniture Cluster (GFC, Georgia).
To participate in the selection, please fill out the form
Course partners
FBA (FURNITURE BUSINESS ACADEMY) is a UAFM brand that embodies all educational products, knowledge, training materials, and practical skills provided by the association to its members, with the main goal of equipping them with the necessary foundation for a powerful push towards the development of the entire industry.
