How to Sell at a Higher Price: Presenting Product Value

We held a webinar focused on how to sell high-value products not through constant discounts, but by clearly communicating their value — so that customers understand what they are paying for and why the offer is worth its price.

During the webinar, we discussed:

• how to understand what customers are actually willing to pay for;
• how to present a high-value product so that customers clearly see its value;
• how to translate product features into benefits that are meaningful to customers;
• how to talk about price without relying on constant discounts or justifying it;
• how to strengthen purchase motivation through effective presentation and argumentation;
• how to handle objections such as “It’s too expensive” or “I found a cheaper option.”

Speaker: Oleksandra Kristova — founder of the lletsell agency, which promotes the concept of conscious sales in Ukraine. She has worked with more than 400 clients, including G×Bar, ARBER, VINADI, Bernstone, Videnska Kava, Akord Mebli, and others. She is also the founder of the lletsell chat sales community, which brings together more than 1,800 members.

📩 If you were unable to attend the webinar or would like to receive the webinar materials, please contact UAFM:
+38 (063) 235-01-03
+38 (063) 235-02-03
✉️ info@uafm.com.ua