On September 8, the Ukrainian Association of Furniture Manufacturers hosted a webinar dedicated to understanding why a large number of advertising leads do not always turn into sales and where potential customers can be lost along the journey from the first inquiry to the purchase.

During the session, participants explored how to identify weak points in the sales funnel and build a process where advertising delivers not just leads, but real business results.

During the webinar, participants learned:

▪️ how to determine whether the issue lies in advertising, sales managers’ work, the product, or seasonality;
▪️ where potential customers are most often lost after submitting a request;
▪️ which metrics help evaluate the real impact of advertising on sales;
▪️ how to improve collaboration between marketing and sales teams;
▪️ how to turn advertising inquiries into a systematic customer acquisition process.

The webinar speaker was Sviatoslav Horbanov — owner of HPromotion advertising agency, specializing in furniture business promotion, a marketer, and a sales expert with 8 years of experience.

📩 If you missed the webinar or would like to receive the meeting materials, please contact the Ukrainian Association of Furniture Manufacturers:
+38 (063) 235-01-03
+38 (063) 235-02-03
✉️ info@uafm.com.ua