Special Course for Participants of the FURNITURE OF UKRAINE Joint Stand at the Meble Polska 2025 Exhibition in Poznań, Poland

 

Objective: Maximize the company’s opportunities for securing new export orders during the Meble Polska 2025 exhibition in Poznań.

 

Goals:

1. Conduct an export readiness audit for the company, identifying its strengths and weaknesses.
2. Define strategic goals for participation in the exhibition, including objectives for attracting new clients and partners.
3. Analyze target markets and identify the types of clients who may be interested in the company’s products.
4. Create a list of key potential clients and develop personalized approaches for them.
5. Develop a positioning strategy for the company and its products for international clients.
6. Create a post-exhibition marketing plan to maintain client interest.
7. Determine key techniques for conducting B2B negotiations in international markets.
8. Learn techniques for attracting the attention of clients and partners at exhibitions.
9. Develop an effective booth management plan and resource allocation strategy during the exhibition.
10. Conduct a final export readiness audit for the company after completing the course.

 

Course Speakers:

• Oles Pishchak – Managing Partner at Audit of Sales. A hands-on expert in reorganizing sales departments and a co-owner of the development company “Bude Dim.”
• Dmytro Shvets – Director at Start Global, your guide to international markets. Host of the exporter podcast Start Global Insights, and lecturer at the Kyiv-Mohyla Business School and the Ukrainian Catholic University Business School.
• Aliona Kotliar – Founder and Chief Strategist of the marketing agency fss agency, specializing in business systematization and social media promotion.

 

Course Dates: January 9–31, 2025