Sophie Ryers, Marketing Director at Brightcove EMEA, once remarked: “Behind the video is the future of content marketing. This will definitely happen if it hasn’t already happened. Although it usually takes more time and money to create videos than all other types of digital content, marketing results and sales forecasts when using video are much easier to measure and evaluate. ”

Why is video content important for companies in 2020?

We discussed this issue with our speaker Danylo Zhenchur, the founder of the video production Mozhem, which has about 300 successful cases. Today, video content is a must-have not only for the creative industries, but also for business people who want to effectively convey the value of their services.

Video content, of course, was important until 2020, because the trend of communication with the client through moving pictures, there is not the first decade.

But what has changed then?

We now live in an age of quick reactions, short conversations and maximum benefits at the minimum cost of any resources.

And now we are ready to share with you the main tips from Daniel on how to make a successful company with the help of video:

• give preference to short videos that in a short time convey the main message to the client;
• to open the company and to deduce the owner on communication with the client, including through video;
• show your company truthfully and try to convey an opinion that your target audience can understand;
• forget about the myths that video content is expensive and time consuming.

The main idea that Danilo and I wanted to convey when we decided to make such a webinar was to encourage furniture makers to digitalize and one of the fastest and most effective types of communication with the client.

And video is an ideal tool for explaining complex ideas and concepts.

If you have any questions, please contact us or Mozhem Production: https://www.mozhem.pro/ . You can find contacts on our websites.